How to Choose the Right Reseller of a Private Label SEO Program

Partnering with a provider of a private label SEO program is one way to grow your digital marketing business without necessarily increasing overheads. Your success or failure, however, will depend on your partner. This is why it is crucial to choose the right private label SEO reseller. Due diligence is critical.

As with any outsourcing decision, you must weigh the pros and cons to ensure a good outcome for your business.

Important Factors to Consider in Choosing a White Label SEO Firm

Business Revenue

Do you have enough revenue to outsource the back office delivery to a private label SEO firm? Compare your revenue with the number of employees you have and find out if it’s cheaper to outsource or hire experts in SEO who can do in-house optimisation.

Outsourcing Arrangement

It is often hard to envision how coordination and collaboration work between firms that are not located in the same place. The best solution would be to have a highly coordinated team and streamlined processes. Establish a centralised system that allows for easy tracking of all activities, complete with due dates and the parties accountable.

Control over Deliverables

Many believe that you lose control over the business workflow when they outsource. The reality is that you have a say in the decisions about customer deliverables, especially when you have an excellent working relationship with a white label SEO provider. Choose a company that is extremely responsive and will listen to your feedback and act on it when needed.

Special Customer Requests

Outsourcing SEO through private label SEO services takes the hassle of doing all the work in-house. You and your employees need not train on the technical side of things. Your partner agency will do that.

But what if your customers call in to make a special request?

Media agencies that outsource often worry about how they can handle special customer requests. It is a dead giveaway if they cannot provide the right answer at the right time. The same is true if you don’t offer consultation over the phone.

The best course of action is to ensure that there’s a streamlined process for requests to flow in a timely manner from a customer to a private label SEO program provider.

Here are some questions to ask:

  • What is your typical turnaround time for customer requests?
  • How responsive are your customer service team?
  • Can you provide me data on agency requests and responses?
  • What is the average satisfaction rate of request resolutions?


Reporting is an integral part of a SEO private label programme. It is important that the agency you partner with can provide high-quality reports and statistics. These will ensure you stay in control of the workflow.

Because different outsourcing agencies have a different approach to reporting, ask for sample reports and discuss how you can use the reports with your clients. Remember, the report will come from your partner agency, but you will be the one to collaborate with your clients. So make sure you know how to present the reports to them.

Grow Your Business with Ardor SEO

They provide a white label SEO reseller programme to help small to medium-sized companies grow in the digital marketing arena. As a leading provider of a private label SEO program, they take care of SEO so you can focus more on your business, particularly in sales and marketing. Their expertise will be your best weapon. To learn more, you can visit

Post Author: Ellaine Booker

Ellaine Booker